Path to Purchase Expo

(Formerly the Shopper Marketing Conference & Expo)

September 20-22, 2016 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

Reach Decision-Makers Who Control Marketing Dollars

Success along the path to purchase requires intelligent collaboration between consumer product marketers and retailers, along with constant monitoring of the ever-changing shopper.

As a result, those responsible for influencing shoppers along the path to purchase are looking for solutions.

Make sure you're in front of the largest audience of engaged brand marketers, retailer executives and agency professionals as they converge on the Path to Purchase Expo this fall. 

See All the Right People

No other show brings together all the right industry players in one place – check out the Expo Audience. Only the Path to Purchase Expo delivers actionable strategies that are instrumental for engaging consumers in today's marketplace. Forward-thinking companies send large, cross-functional teams of decision makers to Expo to share and collaborate with world-class shopper marketing experts, researchers and practitioners. 

2015 Expo Attendance

  • The percentage of retailers, CPG marketers and agency professionals increased 7% overall vs. 2014.
  • The Retail Academy Collaboration Zone offers the best place for strategic thinking between brand manufacturers and their retail partners. 
  • A growing number of companies continue to send large, cross-functional teams to Expo.

When you exhibit at Expo, you'll have face-to-face contact with presidents, VPs, directors and managers of:

  • Digital Marketing
  • Brand Marketing
  • Shopper Marketing
  • Customer Marketing
  • Market Research
  • Shopper Insights
  • Retail Merchandising
  • Creative
  • Design

Meet Qualified Buyers

The Path to Purchase Expo offers unparalleled opportunities for you to ignite relationships with engaged decision-makers from manufacturers and providers of consumer products and services, agencies and leading retail organizations such as Target, Albertsons, Walmart, Walgreens, Best Buy, MillerCoors, Meijer, Hershey's, Procter & Gamble, FCB/RED, PepsiCo, Kimberly-Clark Corp., Coca-Cola Co., Geometry Global, (just to name a few - click here to download a partial list of 2015 attendees). 

This is your chance to have face-to-face contact with the true decision-makers. Expo attendees have purchasing power for the brands they represent so you'll have a captive audience to showcase your products and services.

Provide Solutions

Exhibitors on the show floor offer the most unique, cutting-edge collection of traditional and digital path-to-purchase solutions for things like... 

  • Mobile marketing & communications
  • Couponing
  • Digital solutions
  • Shopper engagement
  • Retail activation
  • E-commerce
  • Shopper & retail insights
  • Mobile & social communication
  • Displays
  • Promotions

The exhibit hall is filling up quickly. Reserve your booth today!

For more information, contact Quan Tran at (773) 992-4464 or

Or follow the links below: