Who Attends and Why


No Other Event Brings Together All the Right Industry Players in One Place

A remarkable number of influential companies send cross-functional teams of decision-makers to the Shopper Marketing Expo every year to soak in the know-how from world-class shopper marketing experts, researchers and practitioners. These key, influential industry professionals rely on Expo to ignite relationships with leading solution providers who fill the exhibit hall with a wide variety of ideas, tools and services that can serve as a catalyst for your successful shopper marketing strategy.


Spanning the Full Universe of Shopper Marketing

Expo provides a forum for all the key industry players who work hand-in-hand to effectively reach shoppers and drive retail sales. Check out a partial list of the 2013 Shopper Marketing Expo audience that includes people with titles from all segments of the shopper marketing industry:

    Brand Manufacturer Teams from...

    • Brand Activation
    • Brand, Category & Product Development
    • Channel Marketing
    • Customer Teams
    • Integrated Marketing
    • Merchandising & Packaging
    • Shopper Experience
    • Shopper Insights
    • Shopper Marketing

    Retailer Executives involved with...

    • Brand & Category Management
    • Consumer & Shopper Insights
    • Merchandising
    • Retail & Digital Marketing
    • Shopper Marketing
    • Strategy

    Agency Professionals including...

    • Account Teams
    • Art Directors
    • Brand Development
    • Creative Directors
    • Insights
    • Planning Directors
    • Promotional Strategy
    • Retail Design

    Solution Providers involved with...

    • Consulting
    • Digital & Mobile Strategy
    • Display Design
    • Field Execution
    • Integrated Shopper Marketing
    • Research & Insights
    • Retail Media
    • Technology Innovation