speaker bio

Will Clarke is executive creative director at The Integer Group in Dallas, one of America's largest retail, promotions and shopper marketing agencies. Clarke has over 15 years of communication arts and brand experience. He was the creative director at Nationwide Financial and co-writer of the "K-Fed" nationwide Super Bowl spot, which was named one of Time magazine's top TV ads of 2007.
 
Clarke's experience is truly media agnostic. He has created brand experiences ranging from promotions for multi-unit retailers like 7-Eleven, FedEx Office, McDonald’s and Tiffany's to in-store, online, mass and ambient campaigns for CPG clients like Emerald Nuts, Hershey's, Borden, Tabasco and Frito-Lay. Clarke is also the author of two novels from Simon & Schuster: Lord Vishnu’s Love Handles and The Worthy. He was named by Rolling Stone as the "Hot Pop Prophet" and is a New York Times Editors' Choice.