VP, GM of E-Merchandising
Tim Dorgan is responsible for all aspects of e-merchandising for America's leading Internet grocer. This responsibility includes utilization of a variety of digital tools to drive merchandising success across Peapod's Internet and mobile platforms. Additionally, Dorgan serves as managing director of Peapod Interactive, the company's marketing services division. This division leverages the unique targeted media and information capabilities of the online shopping experience to create a suite of innovative online marketing service products. This is his second stint at Peapod, having been part of the company's management team in the mid 90's.
Prior to re-joining Peapod, Dorgan was CEO for G2, a $150MM division of the Grey Global Group that focused on bringing innovative shopper marketing solutions to clients such as Kraft, Procter & Gamble, Nokia and Diageo. In this role, he was responsible for leading the company's evolution from a retail co-marketing entity to a multi-media promotional marketing agency that became a leader in the emerging space known as shopper marketing.
Dorgan has also held senior management positions at J.Walter Thompson, Ketchum Communications and Bozell, with responsibility for business units that brought integrated marketing solutions to Kellogg, Campbell's, Sara Lee and ConAgra among others.
Dorgan is an adjunct professor at Northwestern University Medill School of Integrated Marketing Communications where he teaches a graduate level course in shopper marketing.
Tim Dorgan is presenting at: