Scott Young is the president of Perception Research Services (PRS), a company that specializes in research to help marketers break through clutter and connect with shoppers. PRS pioneered the use of eye-tracking technology in consumer research and the company remains a thought-leader and innovator in its field, through new services and technologies such as virtual shopping, PRS Mobile Eye-Tracking and emotional understanding (via facial coding).
In addition to advising clients and his project management responsibilities, Young is a frequent speaker at marketing, research and design industry conferences and a distinguished faculty member at the Path to Purchase Institute. He also guest lectures regularly at graduate programs and is a columnist whose articles frequently appear in Brand Packaging, Shopper Marketing, Quirk's Marketing Research Review and The Design Management Journal, among other publications.
Young is a graduate of Duke University and holds an M.B.A. from the Kellogg Graduate School of Management at Northwestern University.