Rich Butwinick, president and founder of SellCheck, has more than 20 years of experience in shopper marketing and brand activation. SellCheck is like Spell Check for marketers’ selling moments. It helps to ensure that time and money spent will produce results. SellCheck clients include Procter & Gamble, Western Union, Mondelez, Walgreens, News America Marketing and others across the globe. Butwinick is also a distinguished faculty member of the Path to Purchase Institute and president of MarketingLab, Inc.