With a career in technology that spans more than 20 years, Ken Madden is recognized as one of the foremost thought leaders on digital’s influence and impact on shopper behavior. He has worked with brands like American Express, Kimberly-Clark, Gallo, Brand USA, Nestle, Qualcomm and Shell. Following technology-driven opportunities, he landed in the agency world nearly 15 years ago only to confront a whole new set of challenges – consistently predicting what people want and how they will react to a wide range of overlapping and ongoing messages and mediums. It is a great mix of systematic logic and analysis with a healthy dose of human behavior thrown in just to keep it interesting. As a born innovator, Madden prefers to work and play in uncharted territory.