October 13-15, 2015

Minneapolis Convention Center Minneapolis, MN

  • Expo ribbon cutting
  • Expo keynote

Cheryl Policastro

Shopper Marketing Team Leader
Reckitt Benckiser

Cheryl Policastro has 20+ years of multi-functional experience including brand management, sales, shopper insights and shopper marketing. She currently leads a team focused on developing insight-driven strategies and implementing plans that influence shoppers throughout the path to purchase. Prior to joining Reckitt Benckiser, she held roles in marketing and sales promotion at Novartis, LancĂ´me, Liz Claiborne and Philips Lighting.

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