October 21-23, 2014

Minneapolis Convention Center Minneapolis, MN



Cheryl Policastro

Shopper Marketing Team Leader
Reckitt Benckiser

Cheryl Policastro has 20+ years of multi-functional experience including brand management, sales, shopper insights and shopper marketing. She currently leads a team focused on developing insight-driven strategies and implementing plans that influence shoppers throughout the path to purchase. Prior to joining Reckitt Benckiser, she held roles in marketing and sales promotion at Novartis, Lancôme, Liz Claiborne and Philips Lighting.

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