Cheryl Policastro
Director, Shopper Marketing & Insights
Novartis Consumer Health
Cheryl Policastro has 20-plus years of experience in brand management, sales, shopper insights and shopper marketing. Policastro currently leads a team dedicated to cultivating insights and connecting with shoppers in the grocery channel. Prior to joining Novartis, she held roles in marketing and sales promotion at Lancôme, Liz Claiborne and Philips Lighting.
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