GfK Shopper & Retail Strategy
Alison Chaltas’ core strength is building brands through creative insight-based retail solutions. Chaltas has been at the forefront of shopper marketing and category management best practices for 20-plus years. She began her career with Procter & Gamble, developing new channels of distribution and category management capability. As an Interscope founder, Chaltas helps manufacturers and retailers collaboratively build categories and brands via shopper-centric insights and solutions. She holds a bachelor’s from Harvard, an MBA in marketing and organization behavior from Kellogg and has taken advanced work in channels management and communication at NYU.
Alison Chaltas is presenting at: