Unprecedented Industry Initiative
Successful retailers and brand marketers must work together to develop and execute mutually beneficial strategies at retail in order to enhance chances of success in today's dynamic and competitive retail marketplace. To help meet this challenge, the Retail Academy will once again play an important role at the Shopper Marketing Expo.
Introduced at the 2011 Expo, and repeated at the 2012 Expo and 2013 Shopper Marketing Summit, the Retail Academy is a special industry initiative that offers retailers and their manufacturer partners a place to talk one-on-one in a “neutral zone,” free from competing organizational conflicts, difficult schedules and limiting formality. It engages, informs and enables retailers to collaborate and more fully leverage the power of shopper marketing.
This October, the Institute will invite more than 40 leading retail chains to send marketing, merchandising, digital or insights executives to the Expo. The previous Retail Academy retailer attendees included senior-level executives from Walmart, Target, Walgreens, Publix, Meijer, 7-Eleven, Ahold, OfficeMax, Family Dollar, PetSmart, Kroger, Safeway, Sam's Club, Bed Bath & Beyond, CVS/pharmacy, HyVee, The Home Depot, ShopRite, Harris Teeter, Sears, Save A Lot, H-E-B, Schnucks, Roundy', Brookshire's Supervalu, Food Lion, Spartan Stores, Marsh, Dollar General, Peapod, Tops, Lowes Foods, Raley's and BJ's.
The 2013 Retail Academy is supported by these industry partners: