Unprecedented Industry Initiative
Successful retailers and brand marketers must work together to develop and execute mutually beneficial strategies at retail in order to enhance chances of success in today's dynamic and competitive retail marketplace. To help meet this challenge, the Retail Academy once again played an important role at the Shopper Marketing Expo.
Introduced at the 2011 Expo, the Retail Academy is a special industry initiative that offers retailers and their manufacturer partners a place to talk one-on-one in a “neutral zone,” free from competing organizational conflicts, difficult schedules and limiting formality. It engages, informs and enables retailers to collaborate and more fully leverage the power of shopper marketing.
The Institute invited senior-level marketing, merchandising, digital and insights executives from more than 40 leading retail chains including: AAFES, Ahold, Arc Worldwide, Brookshire Grocery, Coca-Cola, CVS/pharmacy, Diageo, Dollar General, Drug Store News, E&J Gallo, Family Dollar, Food Lion, Google, Hannaford Supermarkets, H-E-B, Hillshire Brands, Home Depot, InContext Solutions, Jingit, Johnson & Johnson, Kroger, Meijer, Nestlé, OfficeMax, Peapod, Price Chopper, Raley's Supermarkets, RockTenn Merchandising Displays, Roundy's Supermarket, RTC, Safeway, Sears, Spartan Stores, Spire LLC, Staples, Supermarket News, Target, Tempt In-Store Productions, Unified Grocers, Wakefern, Walgreens, and Walmart.