Unprecedented Industry Initiative
Successful retailers and brand marketers must work together to develop and execute mutually beneficial strategies at retail in order to enhance chances of success in today's dynamic and competitive retail marketplace. To help meet this challenge, the Retail Academy at the Shopper Marketing Conference & Expo provides one of the most collaborative environments available .
Introduced at the 2011 Expo, the Retail Academy is a special industry initiative that offers retailers and their manufacturer partners a place to talk one-on-one in a "neutral zone," free from competing organizational conflicts, difficult schedules and limiting formality. It has enabled more than 150 executives from over 30 leading retailers to collaborate and more fully leverage the power of shopper marketing.
This year the Institute will invite senior-level marketing, merchandising, digital and insights executives from more than 40 leading retail chains including: Ahold, Brookshire Grocery, CVS/pharmacy, Dollar General, Family Dollar, Food Lion, Hannaford Supermarkets, H-E-B, Home Depot, Kroger, Meijer, OfficeMax, Peapod, Price Chopper, Raley's Supermarkets, Roundy's Supermarket, Safeway, Sears, Spartan Stores, Staples, Target, Unified Grocers, Wakefern, Walgreens, and Walmart.
Past participants have this to say about their experience in the Collaboration Zone at Expo...
"It's so good to have so much access to so many people. This is a conducive environment that accelerates what we're trying to do on a day-to-day basis." – Corey Canfield, Vendor Collaboration,
"The Retail Academy gives us a chance to meet with CPG partners in an offsite environment where we can get down to brass tacks to [discuss] what each partner can bring to a collaboration." – Tim Dorgan, Managing Director,
The Retail Academy is sponsored by: