Unprecedented Industry Initiative
To thrive in today's increasingly competitive and complex environment, successful retailers must join leading brand marketers in harnessing the emerging influence of shopper marketing. To help meet this challenge, the Retail Academy will once again play an important role at the Shopper Marketing Expo.
Introduced at last year's Expo, the Retail Academy is an educational and networking program which offers retail leaders an unprecedented opportunity to take home the ideas, contacts and tools they need to make shopper marketing work for their businesses. This special industry initiative is supported by pivotal brands and solution providers and enables retailers to more fully leverage the power of shopper marketing.
This October, the Institute will invite more than 40 leading retail chains to send up to four marketing, merchandising, digital or insights executives each to the Expo. Last year at the inaugural Academy, retailers that attended included Best Buy, CVS, Family Dollar, Home Depot, Kroger, Meijer, OfficeMax, Roundy's, Safeway, Sam's Club, Supervalu, Target, Walgreens, Walmart and more.
The 2012 Retail Academy is supported by these industry partners: