About the Shopper Marketing Expo
The world of retail is entering an era of profound change. The continued success and growth of retailing will depend on retailers and manufacturers working more closely together — not just for their benefit — but for the benefit of the shopper. The Shopper Marketing Expo provides the leadership and information the in-store marketing community needs. Executives attend the Expo looking for these solutions and inspiration.
The Expo is produced by the
Path to Purchase Institute.
The Path to Purchase Institute is a global association serving the needs of retailers, brands, agencies, P-O-P firms, research organizations and other solution providers along the path to purchase. The Institute is committed to fostering best practices and the understanding of all marketing efforts that culminate at retail. To achieve its mission, the Institute provides members with an ever-evolving variety of resources including robust websites and databases of shopper marketing information, world-class publications, leading educational/business forums, and groundbreaking research.
