Speakers

Throughout her career leading media, production, and technology enterprises, Cathy Allin has been a trailblazer integrating cutting-edge technologies into mainstream businesses. As Decision Insight’s president and CEO, she is instrumental in diversifying its products and services by developing leading-edge, proprietary software such as Decision Velocity, SimuShop and A La Carte. With Allin’s direction in the development of its online surveying capabilities, Decision Insight is considered a leader and innovator in this area of market research.

Faith Ames is senior manager of e-commerce creative. She has 10 years of marketing and web experience, three of which have been with Sam’s Club. She was awarded the SamsClub.com Marketing Associate of the Year in 2010. Before her role as senior manager of creative, she was a designer with Sam\'s Club for a year and half. She has also worked with Tyson Foods, The Goggans Agency, ANB Financial and Rockfish Interactive along with several other small to midsize regional companies.

Ames has a broad range of marketing experience that has been primarily focused in the online space since 2007. Most recently, along her with creative responsibilities at SamsClub.com, she oversees the online media program for SamsClub.com and its digital agency of record, Triad Retail Media.

John Andrews, Collective Bias’ founder/CEO, has more than 14 years experience with leading brands like Sara Lee, Eastman Kodak Digital, Newell Rubbermaid and Walmart. He is perhaps best known for the creation of Walmart’s award winning social media platform Elevenmoms, an industry-leading online customer advocate program.

Jeremy Arnon manages strategic partner development for Google Wallet at Google. In this role he is tasked with negotiating partnerships with national retailers across various verticals including grocery, petroleum, specialty retail and QSR.

Prior to Google, Arnon ran iAd partnerships and alliances at Apple, having landed there through the acquisition of mobile ad network Quattro Wireless. As senior director of business development at Quattro, he was responsible for growing the premier ad network’s mobile inventory through partnerships with major media companies and iPhone application developers. He began his career in the promotions world, working with national manufacturers on in-store sweepstakes promotions at a NYC-based agency.

Arnon has an MBA from Columbia University and a BBA from The George Washington University, where he graduated magna cum laude. 

Sheila Bacon leads the The Integer Group in providing innovative digital strategy and technology insights. With over 25 years in interactive communications, brand advertising, marketing and public relations, she is a true leader in the industry.

Before joining Integer, she lent insight on such accounts as Bank of America, Cisco, HP, Hormel, JCPenney, La Quinta, MasterCard, PacifiCare, Sprint, Southwest Airlines, Transitions Lens, TXU Energy, Verizon and Yellow Transportation. Her greatest strength is her ability to be a strategic engagement leader and integrator for brand and reputation management, social networking, integrated advertising, digital customer experience and emerging mobile and web multimedia technologies. Bacon has a unique blend of new media experience derived from working within leading public relations and interactive agencies and top Fortune 500 companies.

Jake Bailey is responsible for helping the e-Commerce market - retailers, influencers and brands - understand the potential of RichRelevance’s personalization platform and offerings as it relates to their businesses. A recognized thought leader in e-Commerce, Bailey\'s expertise in creating new and innovative customer-driven marketing channels is based on his experiences in online retail.

Most recently, Bailey built RichRelevance’s new offering, enRICH for Brands, is delivering personalized advertising on retail websites and empowering retailers to become premium advertising publishers. He joined RichRelevance in 2009 from Overstock.com where he was director of marketing overseeing all channels (SEM, affiliates, comparison shopping, display and portal relationships) as well as lead generation and Overstock.com’s 60,000-strong affiliate program. While at Overstock.com, Bailey launched the international business, which now ships to over 70 countries.

Bailey is a participating member of the Shop.org content committee and has spoken at premier industry events including the Global E-Commerce Summit, Shop.org Strategy and Innovation Forum, eTail, Linkshare Symposium and Affiliate Summit.

He holds a BS in Business from BYU and an MBA from the University of Utah.

Carrie Birth is a brand manager on the Kroger account at Procter & Gamble. She has been with P&G for seven years, starting in the baby care business unit, then moving to Minneapolis to work on baby care brands for the P&G Target customer team. In her current role, Birth leads P&G’s marketing activities at Kroger, one of the nation\'s largest supermarket chains.

Birth is originally from Chicago and is a graduate of Miami University (OH).

Chris Brace is a classically trained consumer packaged goods marketer with shopper marketing, brand management, traditional advertising and promotions experience. He draws upon this diverse level of experience to build effective strategies, communications, and programs for both the consumer and the shopper. As the owner of The Shopper Intelligence Agency, he is dedicated to bringing a disciplined, strategic and insight-based approach to shopper marketing.

Brace also holds the position of adjunct professor at NYU where he teaches a shopper marketing intensive course.

Steve Bullock has held executive planning posts at Frankel, Ogilvy Worldwide and The Integer Group, working on everything from start-ups to Fortune 100 companies. With 22 years of experience ranging from consumer electronics and wireless communications to packaged goods and fast food, his brand engagements include Absolut, Pepsi, Frito-Lay, Sony, LG Electronics, McDonald’s, AT&T Wireless, United Airlines, and TagHeuer.

Whether blue chip brand or start-up enterprise, Bullock just likes to solve problems. He was recently listed as one of the world’s most admired planners in the 2010 Global Planner Survey.

April Carlisle, leader of Procter & Gamble’s North American shopper marketing training and development organization, has more than 20 years experience leading traditional sales management and shopper marketing organizations. She currently develops all of the on boarding, training and ongoing development programs for P&G shopper marketers and leads in-store training for 900-plus P&G brand marketers.

Carlisle is a global leader for an internal consulting program for P&G brand managers on how to win in-store and has led consulting for more than 150 brand teams in the U.S., Canada and Asia.

Alison Chaltas has been at the forefront of category management and shopper marketing best practices for more than 20 years, starting with her instrumental role in developing P&G’s shopper insights and category management capability. As an Interscope founder, her core strength is aligning manufacturers and retailers around data-based in-store solutions.

Chaltas holds an AB in economics from Harvard and an MBA in marketing & organization behavior from Kellogg.

As SVP of shopper sciences, Bill Chidley has been working with global brands for more than 25 years and is responsible for developing in-store solutions based on shopper insights. He leads a powerful shopper sciences team that uses the latest research and analytics tools to inform creative, intelligent and inspired retail programs. Chidley sees innovation as the process that marries insights with clear objectives that impact shopper behavior. His clients include world-class brands such as P&G, PepsiCo, AT&T, Hormel, Clorox, John Deere, McDonald’s, Intel, The Home Depot and Kroger.

Will Clarke, is a novelist, screenwriter and executive creative director at The Integer Group. He is author of “Lord Vishnu’s Love Handles” and “The Worthy.” Since joining the promotional, retail and shopper marketing agency in 2007, Clarke has delivered creative strategy leading to measurable results for Integer’s clients. He leads creative execution for clients such as 7-Eleven, BancVue, FedEx Office and Bimbo Bakeries, producers of Thomas\' English Muffins.

A 17-year veteran of the digital industry, Lisa Diehlmann holds a Masters from Harvard University and has completed research in social media at the MIT Media Lab. At Leo Burnett, she serves as a lead for the digital practice and is responsible for the creation of relevant and differentiated strategies for clients. Diehlmann has led digital strategy and user experience for clients such as The Coca-Cola Company, Burger King, MillerCoors, Mattel, Phillips Electronics, Nestlé, Dunkin Brands, TBS and Microsoft. Prior to Leo Burnett, she held key leadership roles at several digital agencies, Yahoo and Coca-Cola.

Jennifer Dimaris is currently captaining the innovative CPG premium single cup coffee category for Starbucks Coffee Company. With a 16 year brand and marketing management track record in the food and beverage industry, she has launched new products and nurtured brands for Starbucks, Walmart, Jack in the Box and General Mills.

Dimaris has a BS in business from Indiana University and an MBA from the Wharton School of Business.

Elle Duncan is the head of industry for consumer packaged goods at Google. She leads online advertising initiatives with Google’s major Midwest CPG clients and media agency partners. The goal of her team is to consult and help her marketers drive more effective and efficient digital advertising solutions.

Duncan graduated from the University of Notre Dame and has an MBA in marketing from the Kellogg School of Management.

Joanna Ebert’s extensive experience across diverse businesses means that no matter the product, the channel, or the distribution network, she delivers unique sales solutions. Ebert brings a financial services grounding with Institutional Investor, as well as extensive finance and marketing experience with Nestlé Waters, Cadbury Beverages, Playtex and Schick.

Ebert has developed and launched many successful new products, served on major customer teams, and led a wide variety of interactive training across sales, marketing and finance organizations. She thrives on applying genuine customer insights to today’s dynamic retail and business environment.

Ebert’s academic credentials include a BA from the University of Virginia and an MBA from the University of Connecticut.

As chief marketing officer, Janet Eden-Harris is responsible for marketing, product and corporate strategy. Eden-Harris joined Market Force from J.D. Power and Associates, where she was VP of its web Intelligence unit. Before that, she was CEO of Umbria, an information services company that was acquired by J.D. Power. Eden-Harris previously served as executive vice president and chief marketing officer for Information Resources, Inc. (IRI).

Matt Egol is a partner with Booz & Company’s Consumer, Media & Digital practice. Egol has 14 years of consulting experience, focused on working with clients across the consumer packaged goods, retail, media and marketing services sectors.

As marketers embrace a broader set of opportunities to engage consumers along the full path to purchase, they are building new capabilities to better leverage and integrate content development, applications and social media into their marketing toolkit. Many of these opportunities require better integration across traditional silos to build new capabilities, from consumer and shopper insights, to promotions and in store marketing, to advertising and branded entertainment, to digital relationship marketing. Recent client engagements have focused on issues such as helping consumer marketers develop new capabilities for shopper marketing and digital to drive sales growth and enhance brand equity, transforming media businesses into marketing solutions providers, working with marketing services companies to develop plans for growth and helping retailers better harness investments in digital to build consumer relationships and enhance promotions effectiveness.

Aaron Engram, ConAgra Foods’ director of sales, Target team, has 12 years of sales and marketing experience in the CPG manufacturing field. He leads a multi-category sales team that strategically partners with Target on guest category and grocery division solutions to inspire and delight the Target guest. Prior to leading the ConAgra Target Team, Engram was the director of national sales for Frito-Lay, responsible for all national customers in drug, mass, grocery and club channels.

Carolyn Everson is the VP of global marketing solutions at Facebook, where she leads the global marketing solutions team focused on top strategic accounts and global agencies. In addition, she oversees media strategy, advertising sales and account management.

Prior to Facebook, Everson was the corporate VP of Microsoft’s global advertising sales and trade marketing teams. She led the company’s advertising business across Bing, MSN, Windows Live, Mobile, Gaming, Atlas and the Microsoft Media Network.

Everson spent seven years at MTV Networks. Her last role was as COO and EVP of U.S. ad sales for MTV Networks where she oversaw strategic planning, operations and finance for MTVN’s U.S. ad sales department. She also was responsible for MTVN\'s direct response business and the cross platform, cross brand strategic sales and marketing group called Generator.

She has also worked at Primedia Inc., where she was VP and GM of several digital businesses, and held business development positions at brands including Zagat Survey and Walt Disney Imagineering.

Everson holds a BA in liberal arts and communications from Villanova University where she graduated Summa Cum Laude. She also obtained an MBA from Harvard where she was a Baker Scholar.

Michelle Fenstermaker leads a team of researchers who develop, implement and analyze primary information that forms the basis for branding, positioning and new product, retail and service innovations. She has 20 years of experience working directly with designers to translate shopper insights into design criteria and business strategies. Fenstermaker has worked with consumer goods, consumer packaged goods, retail and foodservice brands such as Scotts, VF Corp., Bruegger’s Bagels, Frito-Lay, Victoria’s Secret, Starbucks, P&G, Walmart, Red Bull, Moen, Lexmark, PepsiCo and Petco.

Ken Fenyo is CEO of You Technology, a leading provider of digital coupons and promotions. You Technology’s uConnect digital marketing platform helps brands and retailers impact purchase decisions by reaching consumers online, in store and on the go. Prior to joining You Technology, Fenyo was VP of loyalty for Kroger, a $70 billion Fortune 25 grocery retailer with 2,500 stores and 45 million customers. While at Kroger, he led loyalty marketing, interactive marketing, pricing and consumer insights and analytics.

Earlier in his career, Fenyo started a venture-funded e-commerce technology provider and served as a senior consultant with McKinsey & Company and Prophet Brand Strategy where his clients included Harrah’s Entertainment, Time Warner, Dell and HP.

Fenyo has degrees from Harvard Law School and Stanford University.

Helena Foulkes is EVP & chief health care strategy and marketing officer at CVS Caremark. She leads the company’s capabilities in enterprise branding, communications, community relations, charitable giving, health care reform strategy, government relations and marketing, and her team is focused on how CVS Caremark can have greater external influence and deliver even better business results.

Over the course of her almost twenty year career at CVS Caremark, Foulkes has amassed an extensive background in health care marketing and strategy and has played an important leadership role in growing the company from its retail roots to the largest pharmacy health care provider in the U.S.

She is an open-minded and forward-thinking strategist who has developed a reputation for successfully building new offerings for customers and bringing together thought leaders both inside and outside the company. Foulkes’ recent industry track record includes leading innovations such as ExtraCare, the largest retail loyalty program in the country with more than 66 million active cardholders, and groundbreaking pharmacy health care programs like Maintenance Choice and Pharmacy Advisor. She has also held positions across the enterprise and understands how to meet the needs of both consumers and clients.

A New England native, Foulkes received her undergraduate degree from Harvard College and an MBA from Harvard Business School, and made career stops at Goldman, Sachs & Co. and Tiffany & Co., prior to joining CVS in 1992. She has received numerous professional honors and serves on the boards of The National Boys and Girls Clubs of America and the Wheeler School in addition to her recent appointment as vice chairman of the Rhode Island Economic Development Council.

Heidi Froseth, RPM Connect’s VP, Target team, has 25 years of experience in marketing, sales and shopper marketing through dynamic roles at leading CPG organizations: Pillsbury, General Mills and Clorox. In 2005, she “hopped the fence” and now leads RPM Connect’s Target team with an unparalleled passion for guest marketing with top brands at Target. Clients include ConAgra, DPSG, Energizer, Nestlé Infant Nutrition, Mars Snacks, Peet’s Coffee and Wausau.

Karyn Froseth directs Coca-Cola’s shopper marketing capability team and is responsible for developing in-store solutions across all Coca-Cola brands and packages, which drive sales at retail. She also oversees the advancement of shopper messaging capabilities, and supports special projects in the area of shopper marketing strategy.

Sylvia Fulton has six years of strategy and merchandising leadership roles at Target and has been recognized for her exemplary strategic leadership skills while managing flawless execution for key guest-focused business strategies. Fulton currently leads the frozen grocery team as part of Target’s grocery growth strategy. She previously held strategy and merchandising roles at Target within the apparel, private-label brands, wrap/stationery and small appliance categories. Prior to Target, Fulton was a retail strategy consultant with Accenture.

Sarah Gleason has been leading strategic planning, leadership development and sales and marketing training for more than 20 years. Prior to working with Interscope, she was a partner in The Catalyst Group. Gleason also held numerous brand management positions with Kraft Foods, the most recent as a VP of strategic planning. At Kraft, she led numerous internal training courses including educating the broader organization on Kraft scale events with consumer and shoppers. Recent engagements include Kraft Foods, Unilever, UST and Philips.

Gleason holds a BA in Economics from Bucknell and an MBA from Wharton.

Ethan Goodman is a seasoned marketing strategist with deep expertise in digital and shopper marketing. In his current role, he helps craft digital strategies and activation plans – spanning web, mobile, social, etc. – for various Fortune 500 clients, and has been instrumental in developing the agency’s unique, shopper-based approach to eCommerce strategy and design.

Prior to joining Leo Burnett/Arc Worldwide, Goodman spent four years at MARS Advertising where, among other things, he built the foundation for their digital shopper marketing practice, served as the account manager for a key Chicago-based client and honed his strategic thinking skills as an associate account planner. He also did a brief stint at Collective Bias, a MARS-backed startup venture focused on the intersection between social media and shopper marketing.

Goodman is a graduate of the Stephen M. Ross School of Business at the University of Michigan (BBA ‘05) and currently resides in Chicago.

Lisa Gunther is the VP of marketing at Newell Rubbermaid. She is responsible for capability building in brand management, channel management and strategy. Gunther’s role includes process development, community building, training and development program creation, entry-level marketing, recruiting and GBU strategy consulting.

She joined Newell Rubbermaid in 2006, and prior to that worked for McKinsey & Co. where she served as a strategy consultant. Gunther started her career at P&G as a Gillette brand manager in the U.S. and Eastern Europe.

She holds an MBA from Harvard Business School and a BA from Wellesley College.

Elizabeth Harris’ 22 years of experience in marketing research, strategy and brand planning has made her an expert in helping retailers and marketers tap into the needs and behaviors of shoppers and consumers. As SVP, planning director, at Arc Worldwide, Harris currently dedicates her capabilities to helping some of the world’s leading brands, such as Walgreens, Coca-Cola and MillerCoors, develop breakthrough strategies grounded in insight to build brands and move shoppers to action.

Passionate and convinced of the ability of exceptional shopper marketing to grow and enhance any brand or business, Dina Howell is frequently cited by the Wall Street Journal, Advertising Age, Shopper Marketing magazine and other leading publications. She enhanced her skills and knowledge base of the shopper and how best to engage them during her 22 years of experience and practical application working with Procter & Gamble. Today, she is recognized as a global resource for insights into the connectivity between the shopper, the brand, the business and often the retailer.

Howell was named worldwide CEO of Saatchi & Saatchi X upon her retirement as VP of global media and brand operations for Procter & Gamble in December 2010. Some of Saatchi & Saatchi X’s key clients include Diageo, Frito-Lay, Procter & Gamble, Walmart and Wendy’s.

Honored numerous times for her contributions to shopper marketing, she has been recognized twice as “Who’s Who in Shopper Marketing” (2009, 2010), Advertising Age Women to Watch (2004), and by the P-O-P (Point of Purchase) Hall of Fame (2006). In addition, Saatchi and Saatchi X won 2011 Gold and Bronze Effie Awards for shopper marketing, the first year the category has been recognized.

Enhancing shoppers’ quality of life is critical to Howell in her philanthropic work as well. She is an avid developer of leaders with her involvement in global education initiatives through the Center for Retailing Excellence Executive Board at the University of Arkansas. In addition, she serves on the global executive boards for Give Kids the World Foundation and the Heart of America Foundation.

Integrated marketing programs are elusive in today\'s hyper-attentive world. Ilagan Yoder is tasked with creating industry-leading marketing programs that engage consumers through different touchpoints. The key to successful programs on platforms such as YouTube is the ability to identify microtrends that can lead to groundbreaking opportunities. Marrying the art and science behind an integrated marketing program will allow these microtrends to find their audience.

Through her work at YouTube, Google, AOL Entertainment, Time Warner and The Walt Disney Company, Ilagan Yoder has in-depth knowledge of consumer-facing experiences around online video, games, movies, television, mobile and social communities. She has been responsible for multi-million dollar programs that expand brands’ reach and audiences and has developed long-term strategic relationships with partners such as P&G, Kraft Foods, Electronic Arts, HBO, NBC, Nintendo and Sony.

Chip Jessopp leads Groupon’s national sales business across the central region. Prior to joining Groupon, he ran Yahoo!'s U.S. performance display business where he worked with leading advertisers and agency trading desks to evolve performance based media solutions. Jessopp is a 15-year veteran of online marketing with experience in search, display and market research and analytics.

Jessopp joined Yahoo! in 2005 as a director, managing the search business across the central region. Prior to joining Yahoo! he spent five years at comScore and helped develop some of the early applications of comScore data for the travel, automotive and retail verticals.

Jessopp began his career at Symphony IRI Group, a marketing research and services company, working with leading CPG manufacturers on category management strategies. He holds a BS in marketing from Bentley University.

Ken Johnson leads brand shopper marketing for Kimberly-Clark\\'s North American baby and child care brands. He has more than 15 years of brand management experience in CPGs ranging from brand positioning to customer marketing. Johnson\\'s passion is developing strategies that build great brands.

Ed Kaczmarek is director of innovation, consumer experiences, at Kraft Foods, where he lead the development of its award-winning iPhone application, the iFood Assistant, which enabled the food marketer to deepen consumer relationships and implement new revenue streams. iFood Assistant won an Edison Award for Innovation in 2010. He also co-led the creation of a new platform on the iPad, Big Fork Little Fork, to engage Millennial parents in delicious adventures in the kitchen with their children. He continues to lead innovation through a multitude of partnerships and exploration in both mobile and digital.

Kaczmarek has more than 24 years of integrated marketing communications experience spanning branding, new product development, advertising, CRM and strategy. He has driven innovation both digitally and in traditional arenas during his tenure at Cadbury/Dr Pepper, VNU, DoubleClick and Draft Worldwide. He also published “NYC Pet Project” while at Good Books Publishing, a company he founded. In 2009, Fast Company named Kaczmarek as “1 of the 10 Most Creative People in Food.” He was recently appointed to the Intel Capital Advisory Board.

Bruce Karas has more than 20 years of experience as an environmental health and safety professional and has practiced in a wide range of industrial operations in the U.S., Canada and China. He is a certified industrial hygienist in comprehensive practice, a certified safety professional and is a registered occupational hygienist in Canada.

Karas has served in various positions in national and local professional organizations and has presented various papers on topics ranging from ergonomics, health effects of flavorings, water stewardship and sustainability.

Aaron Lichtig manages industry marketing and strategy for the home and personal care vertical at Google, where he helps CPG marketers and brand managers develop digital strategies to more effectively reach consumers along their new paths to purchase. 

Prior to Google, Lichtig spent more than seven years in brand management in the fabric care business unit at Procter and Gamble. In his last role, he managed scale initiatives and developed global marketing strategies for the Tide and Ariel brands across developed markets (North America, western Europe and Japan). He also led award-winning holistic marketing campaigns and new product launches on the Tide, Gain and Downy brands. Before starting at P&G, he lived in mainland China for 1.5 years. 

Lichtig has an MBA from the University of Chicago and a BA from Yale.

Wendy Liebmann is recognized as one of the innovators of shopper insights. In 1986, she founded WSL Strategic Retail to “get marketers out of their ivory towers to meet its shoppers on the selling floor,” whether that floor is real or virtual.

Liebmann and WSL Strategic Retail are recognized for their ability to help clients build innovative retail strategies by understanding the influences on how people shop in the U.S. and around the world – and how to utilize that understanding to drive innovation at retail. Since 1989, the company has published How America Shops, an ongoing nationwide survey that was the first to track shoppers’ mood, mindset and behavior and successfully predict evolving shopper behaviors and where retail is headed. WSL Strategic Retail consults to such industries as retail, beauty, food, beverages, health, home, personal care, entertainment, fashion, publishing and financial services.

Liebmann has extensive global experience in marketing, retailing and research; first in her native Australia where she learned to be a passionate shopper, then globally. She is frequently called upon by the media to provide insight into the state of retail and shopping. Liebmann is a recognized speaker, regularly addressing business and educational organizations around the world.

She holds a degree in business and psychology from the University of New South Wales in Sydney, Australia.

Dan Lowden is Digby’s VP of marketing, responsible for all aspects of the company’s brand strategy and marketing. He brings 15 years of experience in mobile services and mobile devices. He held roles at top technology companies including AT&T Wi-Fi Services, where he was VP of marketing, Wayport (acquired by AT&T), where he was VP of marketing and business development, and IBM, where he was a North American ThinkPad brand manager and worldwide ThinkPad segment manager.

Lowden holds an MBA in international business from Rutgers University and a BS in finance from Rider University.

Jim Lucas is an ardent student of shopper behavior and retailer strategies. He uses shopper and retail insights when working with colleagues and clients to help build brands and businesses for a wide range of fast-moving consumer packaged goods, consumer electronics, service providers and retail clients at Draftfcb.

Terry Mangano has more than three decades of client and agency shopper marketing experience on brands such as Kraft, Dannon, Pillsbury, Pedigree, M&Ms, Splenda, Miller Beer and Heineken. She is a recognized expert in shopper marketing and has won numerous industry awards such as the World Pro Award, Gold Reggies, Design of the Times and POPAI OMAs.

Philip McGee began his career in the CPG industry in 1994 with the launch of Private Label Marketing News, a monthly newsletter he founded that covers trends and significant events in the marketing of private brands. That same year, he joined Daymon Associates, the country’s leading private-label sales and marketing organization.

In 1997, he joined Kmart Corp. where he served as director of corporate brands and moved through the ranks to become divisional VP of strategic marketing. In 2003, he joined the Campbell Soup Co. to lead the company’s efforts in customer and shopper insights.

Ann McGrath is a shopper media expert with more than 20 years of experience across trade, customer, and shopper marketing. She currently leads Shopper2Buyer (S2B), Kinetic’s shopper marketing division, which was created to leverage unique shopper media insights, tools, and experiences to convert shoppers to buyers.

Prior to S2B, McGrath had extensive experience working on both the client and agency side. She spent nearly four years at MEC as a core contributor to communications plans, delivering optimal shopper touchpoint plans that resonated with the shopper. McGrath also worked for J. Brown for more than 10 years, where she managed customer and shopper marketing planning for many large CPG clients. Her client-side experience spanned Bayer, The Dial Corp and James River.

Marcie Merriman is a business leader with a track record of demonstrated success developing and implementing differentiated brand strategies for retail, consumer product and service-based businesses in North America, Europe, Asia and Latin America. She leads the strategy and insights practice for Big Red Rooster, a $15 million multi¬dimensional brand experience consultancy. She focuses on understanding the needs and motivations of consumers and defining the relationship to untapped whitespace in the marketplace that can than be translated into commercial opportunities and growth agendas for Big Red Rooster’s clients.

Merriman has devoted her career to improving the lives of consumers and driving topline business performance with previous positions at Toys “R” Us, Cap Gemini, Ernst & Young and Limited Brands. Among the Big Red Rooster clients that rely upon Merriman for her strategic thinking are Wm. Wrigley Jr. Co., Nike, Jack Daniels, PepsiCo, Blue Cross Blue Shield, SC Johnson & Son, McDonalds, Office Depot, Chiquita, Charming Shoppes, American Express and Home Depot.

Johanna Mooney is the director for health and beauty for Disney Consumer Products, which includes categories such as infant consumables, health and wellness, beauty and personal care. She joined Disney Consumer Products in 2004.

Mooney graduated with an MBA from the Harvard Business School and holds a BS in industrial engineering.

As director of mobile platforms at Draftfcb Chicago, Patrick Moorhead not only leads the mobile initiatives for Draftfcb’s Chicago agency, but also provides leadership for mobile efforts across Draftfcb\'s entire North American network.

In 2010 the agency announced a ground breaking mobile platform partnership, spearheaded by Moorhead that enabled it to deliver an unprecedented breadth and depth of mobile capabilities and services to its clients in a unique and fully integrated manner. He also played a pivotal role in the development and launch of the agency’s innovative mobile application, Heat Tracker, recently awarded the 2011 Social Media “Next Big Thing” Award.

Prior to joining Draftfcb in December 2009, Moorhead led R&D efforts and implementations on behalf of Razorfish’s emerging media practice group in the central U.S. He helped clients and staff understand and assess a number of emerging media technologies – including iPTV, video-on-demand, mobile media and messaging, online gaming, and digital signage – and their practical applications as marketing vehicles.

Moorhead joined Razorfish in 2005 after spending five years as assistant professor of design at Drexel University’s College of Media Arts and Design. His areas of focus at Drexel spanned a wide range of topics including commercial publication design, brand marketing, fashion merchandising and interior design. Prior to that, Moorhead was a partner in an advertising agency called Monsoon Microstudios, a web development consultant, and president and creative director of Burroughs/Moorhead Design Inc., a design and strategic consulting company he co-founded.

A sought-after expert and evangelist for cutting-edge media technology, Moorhead has worked with some of the world\'s most recognizable brands, including AT&T, Best Buy, Dell Computers, Kraft Foods and Nike. He has presented at numerous industry conferences and events, including ad:tech, OMMA Expo, SXSW Interactive, Digital Signage Expo, Digital Hollywood and McGraw Hill Media Summit. Recently, Moorhead served as jury foreman for the Mobile Marketing Awards category at this year’s D&AD Awards in London, and is slated to deliver a keynote address at the 2011 IAB Mega Summit in Chile this July.

Moorhead sits on the Mobile Advisory Committee of the American Association of Advertising Agencies (4A’s) and the agency advisory board of the Digital Place Based Advertising Association (DPAA.org). He is also active in various industry associations, including the Mobile Marketing Association (MMA), MCA-I (Media Communications Association International), PhIMA (Philadelphia Interactive Marketing Association), the Chicago Mobile Association/Chicago Interactive Marketing Association (CiMA), the Chicago Association of Direct Marketers (CADM) and is a member of PANMA (Philadelphia Area New Media Association) since its inception in 1995.

Moorhead holds a BA in fine arts and philosophy from Kenyon College and has studied at the graduate level in education, painting, architecture and interior design.

Greg Murtagh is founder and CEO of Triad Retail Media. In 2004, he invented a new advertising model within digital media: custom site monetization – digital shopper advertising/brand sponsored content services for large retail eCommerce websites. Since then, this new service has enabled brands to reach consumers at the “digital point of purchase” utilizing the same best-in-class interactive tools they use on other major publisher media sites including IAB standard ads, dynamic ad serving, rich media, video and real time metrics reporting.

As a result, Triad has grown 677% over the past three years and was recently named as one of Inc. magazine’s “500 Fastest Growing Companies in America.” Triad’s clients include many of the biggest retailers in the world, including Walmart.com, eBay.com, Samsclub.com, Dell.com, CVS.com, RiteAid.com, PizzaHut.com, ToysRUs.com, BabiesRUs.com, Shutterfly.com and 800Flowers.com. Under Murtagh’s leadership, the company has grown to over $100 million in sales with more than 265 employees working in offices nationwide including Tampa, New York, Bentonville, Chicago, Orlando and San Francisco.

Murtagh is a recognized industry expert in the fields of shopper marketing, Internet marketing and retail media. He began his career with the Richardson-Vicks division of Procter & Gamble and held successive sales, trade marketing and brand management roles within Fortune 100 CPG companies for 20 years before founding Triad.

Murtagh earned a BS in marketing from the University of Connecticut Business School (Storrs, CT) and an MBA from The Cox School of Business Management at Southern Methodist University (Dallas).

Rachael Norton, ConAgra Foods’ VP of shopper marketing, has 20 years of CPG and CPG-consulting experience in the areas of sales, marketing, category leadership and shopper marketing.

For the last nine years, Steve Nottingham has partnered with many leading CPG companies, including Clorox, Colgate and Campbell Soup Co., to help them develop and deliver leading-edge shopper marketing capabilities.

Nottingham has a proven track record of leading multi-disciplined teams that deliver breakthrough initiatives. Most recently, as the leader of MARS’ digital practice, he has focused on developing digital strategies that transform clients’ shopper marketing activities while optimizing MARS’ capabilities to ensure integrated service excellence.

Russ Onish is proven leader of high performance teams in a 20-plus year career spanning the consumer packaged goods industry. He is VP of shopper insights and category solutions at Campbell Soup Co. where he leads a diverse team covering all channels and all categories for both Pepperidge Farm and Campbell North America.

Onish has held a similar role at Nestlé as director of shopper insights and category leadership for Dreyer’s Grand Ice Cream. He spent much of his career at IRI holding various leadership positions including SVP of strategic solutions.

Onish is a graduate of Stanford University.

Diane Oshin, a 16-year Time Inc. veteran, has overseen the marketing and growth of women’s content brands including ALL YOU, Parenting, Vogue and Woman’s Day. In 2004, she launched ALL YOU, focusing on the expanding market of value-driven consumers. ALL YOU has experienced exponential growth in print, digital and social media outlets, providing promotional and activation tools for the value-oriented shopper.

Oshin holds an MBA in marketing/finance from Columbia University and a BA from Tufts University.

Mary Jean Pogoda is a seasoned and passionate Insights professional in the consumer packaged goods industry with experience in global market research, shopper insights and marketing, category management and syndicated data/analytics. She has held director roles at top tier companies in the healthcare, food and supplier sectors.

Throughout Pagoda’s career, she has focused on driving business results by creatively sourcing, translating and applying insights to winning sales and marketing strategies or solutions. Moreover, she has a demonstrated ability to shape pioneering roles, enhance processes and build organizational capabilities. Currently, Pagoda is responsible for developing a shopper insights capability at Campbell’s Soup Co.

In his 11 years at Upshot, Brian Priest has honed his unique in-store approach, emphasizing the strategic integration of retail design, marketing and consumer/shopper understanding to create choreographed experiences that influence shopper behavior. He currently applies this approach for clients like P&G’s beauty and household brands and Corona.

Priest has been a featured speaker at RetailNet Group’s Bentonville Leadership Summit, Eastern Illinois University and GlobalShop.

Until recently, Mike Quintana led the shopper insights customer teams at Frito Lay. Today he is the brand insights lead on the $3B Lay\'s Potato Chips Business. In his days on the shopper strategy team, he was focused on grocery, mass and club channels, designing tactics for the shopper’s path to purchase, from the pre-shopping experience to the post-shopping period. Quintana led large-format retail testing and shopper innovation in PepsiCo’s Smart Lab, where they develop new shopper technologies and study shopper behaviors. The lab uses a range of behavioral and attitudinal techniques such as path tracking, video observation, volumetric and qualitative shopping simulations, and immersions / ethnographic techniques to gain insights.

Michael Schmidt currently serves as director, Walmart beauty and health for Procter & Gamble out of Fayetteville, AR. He has been with the company since 1986, holding numerous positions spanning sales, technology, account management and business development.

Schmidt is a graduate of DePauw University in Indiana.

Jon Shen leads the interactive marketing function at ConAgra Foods. His team is responsible for developing digital strategies across ConAgra brands and multiplatform initiatives. This spans from shaping the role of digital to identifying appropriate assets to deploy to measurement and analytics.

Shen shifted into this role in May 2010 from the internal Media Center of Excellence where he had supported numerous brands and initiatives since 2007.

The ConAgra interactive marketing team has partnered with internal peers and agencies to bring great consumer and brand experiences to life including Slim Jim Spicy Town, Healthy Choice Working Lunch, and the company’s newest platform, ReadySetEat.com.

Prior to joining ConAgra, Shen built his experience on the media agency side with tours of duty at The Integer Group and Starcom Worldwide.

Wayne Silverman brings more than 20 years of strategic sales, marketing and business development experience to Scanbuy. Prior to joining the company, he held the position of VP and group publisher of CBS Interactive and CNET Networks and was the VP/publisher of PC World.

Silverman leads and executes global revenue strategy, which includes further expanding its footprint through the development of strategic partnerships and alliances, driving market positioning, creating sales strategies and overseeing business negotiations.

Nicole Skogg is the CEO of SpyderLynk and a mobile marketing evangelist. She founded SpyderLynk in 2006 with the vision of leveraging brand logos and camera phones to bring the interactivity of the Internet to traditional media.

Skogg started her career as an optical engineer, developing and marketing cutting-edge lighting systems. Using her background in mathematics and vision perception, she pioneered the development of the SnapTag – a logo that functions as an interactive mobile marketing tool when photographed with a camera phone. Over the past four years, Skogg has built a company around bringing highly functional mobile marketing solutions to brand marketers. She was recently named one of Mobile Marketer’s “Mobile Women to Watch in 2011.”

Skogg is frequently asked to speak at leading industry conferences including: Digital Hollywood (May 2011); Mobile Marketing Strategies Summit (April 2011); OMMA Global (March 2011); Ad:tech (November 2010); CTIA Producer’s Guild “Mobile Content in Motion” (October 2010) and Digiday Mobile (September 2010).

As an entrepreneur, she has extensive experience speaking at capital fundraising forums including Entrepreneurs Unplugged (February 2011) and New York Angels Investment Forum. Skogg was also honored to speak at the Colorado Technology Association’s 2009 DEMOgala when SpyderLynk was named as a “Top Tech Innovation Company” in Colorado.

David Sommer works with many of the world’s largest brands to drive business results using social insights and strategy.

Prior to joining Facebook, Sommer was the founder and CEO of Retail Media Link (RML). In 2006, GroupM/WPP acquired Retail Media Link and retained Sommer to develop and lead GroupM’s shopper marketing practice. He built GroupM’s Retail Media Link into the $100 million-plus billings business that exists today.

Prior to founding Retail Media Link, Sommer was a VP at Y&R Advertising and led the consumer packaged goods practice. For the past 16-plus years, he has partnered with CPGs and retailers to develop integrated marketing plans and digital marketing efforts that build brands, generate consumer excitement, activate shoppers, enhance retailer/supplier relationships and drive sales growth.

Sommer holds a BA from the University of Michigan with high honors and an MBA from Columbia Business School.

James Sorensen leads the TNS Retail & Shopper team that specializes in in-store research. He joined TNS in 2007 when his firm, Sorensen Associates, joined with TNS to help globalize its unique in-store behavior-based research methods in the fast-growing field of retail and shopper insights. Sorensen has 20 years of experience specializing in in-store shopper research.

J.D. Spangler is presently the VP of category development at Hanesbrands Inc., leading consumer research, pricing, category management, shopper marketing and retail execution. Prior to joining Hanesbrands, he worked for Sara Lee and Frito-Lay in pricing, customer marketing and customer management.

Focused on change management and organizational development, Spangler builds organizations that leverage shopper and category insights to create collaborative customer relationships that deliver outstanding financial returns for both the supplier and the retailer.

Spangler graduated from the University of Minnesota, where he completed his undergraduate education and MBA.

Paul Sternhell leads Google’s digital shopper marketing initiatives for CPG companies and retailers in the grocery, mass and drug segments. In this capacity, he focuses on online-to-store measurement and brand/retailer collaboration on digital shopper marketing. Before this role, he led advertising sales for mid-sized U.S. healthcare clients. He brings more than 14 years of experience in sales, marketing and operations, specializing in digital media, e-commerce, shopper marketing and retail.

Prior to joining Google in 2007, Sternhell was a director of business management at GSI Commerce, where he oversaw e-commerce for several clients including BabyCenter and PetSmart. Prior to that, he led U.S. retail channel marketing for computer products and held other marketing and strategy roles at Samsung Electronics.

Sternhell began his career with General Electric’s home appliances division, where he completed the company’s technical leadership program and held numerous roles in engineering, operations and supply chain management. He received an MBA from Harvard Business School and a BS in industrial engineering from the University of Illinois.

In his 15th year on the Chicago creative scene, Bradley Taylor has worked on some of the world’s largest and most influential brands. Recently performing at Second City’s main stage, his experience in improvisational comedy has given him a unique understanding into the emotional drivers of the human mind and the relationships they nurture. His familial style of leadership points the direction for a powerhouse creative S.W.A.T. team in Chicago known for its visionary problem solving, strategy and aesthetics. Taylor’s creativity and leadership has delivered award-winning solutions for clients including; PepsiCo, Quaker Oats, Wilson Tennis, Volvo Cars and most recently Frito-Lay.

Matthew Tullman heads Merchant Mechanics, a leading consumer behavior research firm that specializes in uncovering opportunities for increasing store-generated revenues. His research background includes original studies of visual perception, way-finding and consumer behavior. His work is published in prominent academic journals and his commentary and expert insight have appeared in business and retail publications such as Crain\'s New York Business, VM+SD, Display & Design Ideas, Chain Store Age, Retail Construction Magazine, NASFM Magazine, The International Lighting Review and Outdoor Retailer Magazine.

Prior to founding Merchant Mechanics, Tullman led marketing research for Color Kinetics Inc. He holds a BS in psychology from Syracuse University and an MS in behavioral psychology from Dartmouth College.

In categories ranging from home improvement to apparel, Elizabeth Ubell has led teams in the use of consumer, shopper and customer insights coupled with financial analysis to create and implement successful growth strategies. In her current role as VP of global category management for Newell Rubbermaid, she is creating a center of excellence around category management, developing sales tools processes and building a sales community.

Ubell’s experience prior to Newell Rubbermaid includes The Coca-Cola Co., Lowe’s, McKinsey & Co. and P&G. She holds a BS and BA from the University of Missouri and an MBA from the Ross Business School at the University of Michigan.

With just over two years with the Saatchi & Saatchi X flagship office in northwest Arkansas, and with his credentials in digital and experiential, Doug Van Andel has helped spearhead the growth of many new core competencies within the shopper space.

A native of southern California and building the majority of his career at the LA offices of Saatchi & Saatchi, Van Andel has spent more than 25 years gaining expertise in virtually every aspect of the ad business. With the overwhelming success of the global launch of the Toyota Prius and the development of Toyota’s “Moving Forward” campaign, he has a long track record of leading influential and awarding work, including garnering three coveted “Cannes Lions” and most recently two of Saatchi & Saatchi X’s first-ever “Effie Awards.”

Mary Van De Walle has spent the past 11 years at Upshot probing and understanding the minds of ever-changing consumers. She’s an expert on the shopping mindset and has vast experience developing key strategic insights that speak to, and influence, consumer behavior for clients like P&G, Disney Vacation Club and Kraft Foods.

Van De Walle leads Upshot’s shopper marketing training for employees and clients and has been a featured speaker at Promo Live and RetailNet Group’s Shopper Insights Group.

Bruce Vierck has spent a career focused inside the store. He has directed the development and activation of strategic retail programs ranging from brand initiatives to category reinventions and cross-category solutions for companies including Kraft, Procter & Gamble, Dannon, Kellogg’s and Meijer. He was instrumental in developing RTC’s retail activation process, which effectively translates shopper insights into activated retail solutions.

Vince Voron sets the graphics, retail and industrial design vision for Coca-Cola North America. While head of global industrial design he led the form and user interface design for the Coca-Cola freestyle platform. He also developed the first 3D visual identity system. The resulting proprietary design language has been commercialized on four continents. He has been awarded several design patents.

As managing partner of Wallace Church, a global brand identity strategy and package design consultancy with offices in New York and San Francisco, Rob Wallace works with some of the world’s smartest and most successful brand owners including Procter & Gamble, Nestle, Heinz, Pfizer, Dell, Target and more than a three dozen other fast moving corporations of equal caliber.

Brand identity is not just his job; it’s his passion. Often referred to as “the thought-leader on design’s return on investment”, Wallace sees his primary goal as proving that brand identity/package design is a marketer’s single most effective branding tool.

As the senior activation manager on the digital platforms team, Marti Walsh is responsible for the management of the partner and stakeholder relationships on My Coke Rewards. My Coke Rewards is a six-year-old digital loyalty program with more than 15 million members and 15 Coca-Cola brands represented. Walsh and her activation team are responsible for leading the strategic partnerships along with the cost-per-point strategy and setting up a cost-effective model. She has vast experience in conceptualizing and implementing comprehensive online marketing programs as well a proven track record of driving results and delivering innovation in the loyalty space.

Through her work on the My Coke Rewards program, Walsh has worked with partners, such as Disney, McDonald\'s, Six Flags, IHG, Kraft Foods, Delta, Wendy’s and 250 other strategic relationships.

With three decades of retail marketing and advertising experience, Jeff Weidauer offers a unique perspective on the industry as an expert in shopper marketing and technological retail solutions. As director of corporate advertising for Albertsons, Weidauer managed every aspect of the company’s advertising efforts through all media channels. As director of brand advertising with Supervalu, Weidauer oversaw brand development, strategic planning, ethnic marketing and the ad budget. Weidauer joined Vestcom in 2008.

Scott Young is president of Perception Research Services, a company that conducts over 600 consumer research studies annually to help companies develop, assess and enhance their packaging and point-of-sale marketing efforts. Young leads PRS’ efforts in implementing qualitative, quantitative, store-based and web-based research programs on behalf of Procter & Gamble, Kraft Foods and Diageo, among many other clients. He also regularly authors articles regarding packaging and point-of-sale research, which have appeared in the Design Management Journal, Brand Packaging and Package Design.

Brian Zeug leads display and video sales for Google. Before this, Zeug led a sales team at Yahoo focused on creating the most relevant and essential advertising and marketing programs for clients in the consumer packaged goods industry.

Prior to joining Yahoo, Zeug spent six years at Masterfoods USA, a division of M&M Mars, where he served as marketing director for M&Ms. He also was director of the company’s energy and performance group within its health and nutrition business unit, was head of marketing innovation for the company’s sugar business unit and led global innovation on weight management. Before joining Masterfoods, Zeug held several marketing and brand management positions at Unilever for the company\'s personal care, drug and food divisions.

Zeug sits on the marketing advisory board for the University of North Carolina at Chapel Hill Kenan Flagler Business School, where he received his MBA, as well as on the board of directors for Gifford\'s Ice Cream and Confections, located in Washington, D.C.

Stephen Zhawred leads the Starbucks, Chase Sapphire and KAO Brands businesses at TracyLocke, and has played an integral role on the account management team for six years. Prior to his current role, Zhawred worked on the MasterCard, Southern Comfort, Polk Audio and PlayStation businesses, as well as the Pepsi and Quaker national businesses.

Before joining TracyLocke, Stephen lived in Los Angeles for more than 10 years, working in the exciting world of entertainment, including stints in the theatrical and home entertainment promotions, licensing and marketing departments at Paramount Pictures, Sony Pictures, NBC Studios and MGM Studios.