Keynote Addresses
How to Build Shopper Loyalty for the Long Haul: What to Do, What Not to Do and What to Do Next
Building shopper loyalty is becoming harder and harder. So many places to shop, so much focus on the deal, so many things competing for time and money. But it can be done – it must be done.
Helena Foulkes, EVP & Chief Health Care Strategy and Marketing Officer, CVS Caremark, and Wendy Liebmann, Founder, CEO & Chief Shopper, WSL Strategic Retail, will show you how to build shopper loyalty with real life retail experiences and an in-depth understanding of shoppers and how to keep them in “the store” today – and tomorrow.
Critical components to building retail loyalty – in store and out.
What retailers expect of you.
What to build into your shopper strategy to stay ahead of the changing marketplace – what’s essential, what to avoid and what no longer works.
For the Love of Shopping - Inspiring Buying Momentum Through Facebook
In today’s cluttered marketing environment, winning at the first moment of truth (FMOT) is even more complex. As a result, it is imperative to engage shoppers beyond the store and throughout the entire shopping experience. Connections on Facebook and the ability to drive word-of-mouth at scale, have become new influencers along the path to purchase.
Carolyn Everson, VP, Global Marketing Solutions for Facebook, Michael Schmidt, Director, Walmart Beauty & Health, Procter & Gamble, and Dina Howell, Worldwide CEO, Saatchi & Saatchi X, will share their vision and experiences on how to use Facebook and social media to create transformative sales for your brands throughout the path to purchase. You will learn:
How to leverage Facebook as a dynamic touchpoint on the path to purchase.
How Facebook is changing shopping.
How brands can engage in this dialogue.
