Faculty Speakers

Dedicated to achieving excellence in professional education within the field, the Path to Purchase Institute has assembled a roster of speakers that includes seasoned favorites and innovative newcomers you won’t see anywhere else. For your reference, we recognize the returning speakers who have been most highly rated by attendees in the past, based on a 4-point evaluation scale. We feel that the entire 2011 Shopper Marketing Expo seminar program sets the standard for our industry, but we encourage you to take special note of speakers with the following designations:

Distinguished Faculty

Distinguished Faculty have already presented at four or more Institute events. They demonstrate their expertise and dedication to advancing the profession of in-store marketing in presentations consistently rated by attendees as among the best (> 3.2 / 4.0 scale). You’ll get invaluable guidance from these industry veterans and share in the wealth of information that they pack into dynamic presentations.

Rob Wallace

Managing Partner Strategy
Wallace Church Inc.

Scott Young

President
Perception Research Services

Faculty

Faculty have spoken at a minimum of one other Institute event and received an audience rating of > 3.2 / 4.0. Find out what keeps the audience asking for an encore.

Cathy Allin

President & CEO
Decision Insight Inc.

Sheila Bacon

VP / Director Of Digital
The Integer Group

Christopher Brace

Owner
Shopper Intelligence

Steve Bullock

SVP Director of Insight & Strategy
The Integer Group

April Carlisle

Leader, Shopper Marketing COE, P&G North America
Procter & Gamble

Alison Chaltas

EVP
GfK

Bill Chidley

Executive Consultant
Interbrand

Will Clarke

Executive Creative Director
The Integer Group

Jennifer Dimaris

Director of Starbucks Via
Starbucks Coffee

Elle Duncan

Head of Industry, Home & Personal Care
Google Inc.

Matthew Egol

VP, Consumer Media & Digital Practice
Booz & Co.

Michelle Fenstermaker

Executive Director, Insights
WD Partners

Ken Fenyo

CEO
You Technology

Karyn Froseth

Director, Shopper Marketing Capability
Coca-Cola Co., The

Sarah Gleason

SVP
GfK

Lisa Gunther

VP, Marketing
Newell Rubbermaid

Elizabeth Harris

SVP, Planning Director
Arc Worldwide

Ken Johnson

Senior Manager, Baby & Child Care
Kimberly-Clark

Edward Kaczmarek

Director, Innovation, Consumer Experiences
Kraft Foods

Bruce Karas

VP, Environment & Sustainabilty
Coca-Cola Co., The

Wendy Liebmann

Founder, CEO & Chief Shopper
WSL Strategic Retail

Jim Lucas

EVP, Global Retail Insights & Strategy
Draftfcb

Terry Mangano

EVP
Catapult Marketing

Philip McGee

Director, Shopper Insights
Campbell Soup/Pepperidge Farm

Ann McGrath

Group Director
Shopper2Buyer

Marcie Merriman

EVP, Strategy & Insights
RoosterGroup Partners

Johanna Mooney

Director, Health & Beauty
Disney Consumer Products

Patrick Moorhead

SVP, Management Director
Draftfcb

Greg Murtagh

CEO
Triad Retail Media

Russ Onish

VP, Shopper Insights & Category Solutions
Campbell Soup/Pepperidge Farm

Mary Jean Pogoda

Senior Manager, Shopper Insights
Campbell Soup/Pepperidge Farm

Mike Quintana

Director, Consumer Strategy & Insights
Frito-Lay, Inc.

David Sommer

Partnership Leader/Global Marketing Solutions
Facebook

James Sorensen

SVP, Retailer & Shopper
TNS

Paul Sternhell

Shopper Marketing Solutions Leader
Google Inc.

Matthew Tullman

President
Merchant Mechanics Inc

Elizabeth Ubell

VP, Category Management
Newell Rubbermaid

Bruce Vierck

VP
RTC

Vince Voron

AVP, Integrated Marketing Content
Coca-Cola Co., The

Jeff Weidauer

VP, Marketing & Strategy
Vestcom International Inc.

Stephen Zhawred

Group Account Director
TracyLocke