2011 Expo At-A-Glance

Tuesday, October 18

11:00 AM-4:30 PMON-SITE REGISTRATION AND BADGE PICK-UP
1:00 PM-4:30 PM SYMPOSIUM S01
Transforming Shopper Insights to Shopper Marketing Action		SYMPOSIUM S02
The Social Shopper		SYMPOSIUM S03
Shopper Marketing Theory and Practice

Wednesday, October 19

7:00 AM-4:30 PMON-SITE REGISTRATION AND BADGE PICK-UP
  Digital Path to PurchaseFueling CreativityBest Practices/Big PictureWho Is Your ShopperGoogle TheaterShopper Insights 101
 Track Hosted by: Alcone Marketing GroupTrack Hosted by: DraftfcbTrack Hosted by: Kendal King GroupTrack Hosted by: Acosta Sales & MarketingTrack Hosted by: Google Inc.Track Hosted by: The Capre Group
8:15 AM-9:15 AM101  The Advent of Shopping Media: Where Madison Avenue Meets Online Shoppers201  In-Store Creative Isn’t Just “In-Store” Anymore301  Supercharge Your Shopper Marketing with Regional Powerhouse Retailers – Why it’s a Winning Investment501  Six Keys to Understanding, Motivating and Activating the Value-Driven Consumer601  How Can Brands and Retailers Collaborate on Digital Shopper Marketing?
9:30 AM-10:30 AMKEYNOTE SESSION:   How to Build Shopper Loyalty for the Long Haul: What to Do, What Not to Do and What to Do Next
10:30 AM-5:00 PMEXHIBIT HALL OPEN
10:30 AM-5:00 PMDESIGN OF THE TIMES GALLERY OPEN
12:30 PM-1:30 PM102  Engaging Shoppers on Retail Websites Before They Go to the Store202  Cool Insight – Is it Hot Enough to Make it in Store?302  Organizational Best Practices: Finding the Shopper’s Voice Among 13 Disparate Businesses502  The Forgotten Senior – An Untapped Gem602  Measuring the In-Store Impact of Online Advertising401  What it is and Why it’s Taken CPG by Storm
2:00 PM-3:00 PM103  Digital Practices at Retail203  Improving the Document Formerly Known as the Creative Brief303  Bringing Brand and Sustainability Positioning to Life at Retail503  How Millennials Will Shape Food Shopping603  What is the Role of Video, Display and Rich-Media Advertising on the Path to Purchase?402  How to Bring it to Life and Build Organizational Capabilities
3:30 PM-4:30 PM104  LBS = Location Based Shopper?204  Truth and Beauty at Retail304  The Six Challenges to Innovation in Shopper Marketing504  The Birth Effect: How Parenthood Impacts Millennials’ Shopping Behaviors and Purchase Dynamics604  Mobile – The Game Changer on the Path to Purchase
5:00 PM-8:00 PMDESIGN OF THE TIMES AWARDS RECEPTION & DINNER

Thursday, October 20

7:00 AM-4:30 PMON-SITE REGISTRATION AND BADGE PICK-UP
  Digital Path to PurchaseUnderstanding the ShopperBrand Activation at RetailDeeper Understanding of Center StoreGoogle Theater
 Track Hosted by: G2Track Hosted by: TracyLockeTrack Hosted by: Marketing DriveTrack Hosted by: MARS AdvertisingTrack Hosted by: Google Inc.
8:15 AM-9:15 AM105  Apps: The Holy Grail to Your Success? Perhaps – But it’s All About the Consumer Experience701  Bringing Eye-Tracking and Neuroscience to the Store: A Case Study801  Packaging’s Top Five Must-Haves to Ensure Shopper Marketing Success901  Path to Purchase Landmark Study: A Coherent Understanding of Behavioral and Cognitive Leverage Opportunities for Breakthrough Shopper Marketing Activation

605  How Can Brands and Retailers Collaborate on Digital Shopper Marketing?
9:30 AM-10:30 AMKEYNOTE SESSION:   For the Love of Shopping - Inspiring Buying Momentum Through Facebook
10:30 AM-4:30 PMEXHIBIT HALL OPEN
10:30 AM-4:30 PMDESIGN OF THE TIMES GALLERY OPEN
11:00 AM-12:00 PM106  Navigating The Path to Purchase Using QR Codes702  Behave Yourself! How Behavioral Research is Changing the Face of Shopper Marketing802  Looking at Brand Equities Through a Store-Back Lens902  Fresh Flavors on Ice – Inspiring Target Guests with the Great Quality, Convenience and Value She Expects606  Measuring the In-Store Impact of Online Advertising
12:30 PM-1:30 PM107  Integrating Digital Strategy into Your Shopper Marketing Discipline703  Research Revelations: Shopper Influences and Behaviors Uncovered803  Shopper Marketing as the Catalyst to Change Behavior and Stimulate Demand903  Shifting Scale Into High Gear: How the Kimberly-Clark and Disney Cars 2 Partnership Drove Retailer and Shopper Excitement Throughout the Summer607  What is the Role of Video, Display and Rich-Media Advertising on the Path to Purchase?
2:00 PM-3:00 PM108  What’s New in How Digital Coupons and Promotions Can Impact the Path to Purchase 804  Ease of Shop904  Improving Center Store Performance With Outside-of-Aisle Tactics608  Mobile – The Game Changer on the Path to Purchase
3:00 PM-4:30 PMCOCKTAIL RECEPTION IN PATH TO PURCHASE INSTITUTE BOOTH #702