Grasp the Path to Purchase

2012 Call for Speakers
The Path to Purchase Institute is seeking dynamic industry speakers for its 2012 Shopper Marketing Expo. The Expo hosts an extensive range of educational seminars that are designed to equip brand marketers, retailers, agency professionals and solution providers with up-to-date insights, information and best practices along the path to purchase. Learn more.

Right now we stand at a very important crossroads along the path to purchase. Retail is changing quickly, and shopper marketing continues to influence go-to-market strategies and industry best practices.

From retail media networks to shopper insights to in-store displays and digital signage, the tools you need to reach and influence shoppers have never been so numerous or so complex.

Shopper Marketing Expo is dedicated to integrating the wide variety of solutions, tools and expertise needed to influence decision-making along the entire path to purchase.

The opportunities you'll find at the Shopper Marketing Expo will help your organization capitalize on ways to build equity with shoppers, leverage insights and drive sales.

Join us in 2012! Click here to be notified of upcoming Expo information and registration details.

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Attendees dove into retail's hottest marketing topics and emerging shopper trends with more than 80 world-class shopper marketing experts, researchers and practitioners.

Attendees headed to the new and improved Design of the Times Gallery to generate new ideas, shop for vendors and to browse creative in-store activation tactics and campaigns.

Check out the 2011 Featured Exhibitors. These companies were deemed “must sees” by a jury of brand marketers, retailers and editors of Shopper Marketing magazine.

Standing-room-only crowds gathered to hear influential industry leaders share insights and experiences during Expo keynote addresses.

Hosted at the historic Navy Pier in Chicago, the Expo offered a wealth of business and entertainment amenities and was easily accessible from both coasts.

Photo credit: © Chicago Convention & Tourism Bureau

The exhibit hall connected attendees with people, ideas and tools that are essential to success in the field of shopper marketing.

Technology is altering the way shoppers interact with products on the shelf and at Expo attendees saw all the latest advances along the path to purchase.

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