Mastering the path to purchase and building a sound shopper marketing strategy are critical to success for those who market at retail. Rapidly expanding perceptions about what constitutes effective shopper marketing demand that you gather more information and learn as much as possible from industry experts and leaders.
Shopper Marketing Expo encompasses the entire ecosystem of shopper marketing to help marketers and retailers collaborate to influence and inspire decision-making along the path to purchase. By investing a few days at the industry’s most important annual conference, you’ll have the opportunity to:
- Gain Valuable Knowledge: Hear focused, practical content from renowned industry experts through symposiums, keynote addresses and seminars.
- Discover Leading-Edge Solutions: Get introduced to innovative products and services that drive sales at retail from over 150 exhibiting companies on the show floor, including the “must-see” Featured Exhibitors.
- Expand Your Network: Spend time building connections with leading shopper marketing professionals at networking opportunities.
Click here to take a look at some highlights from the 2012 Shopper Marketing Expo.
The Shopper Marketing Expo is produced by the Path to Purchase Institute
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. Through a variety of platforms the Institute engages, informs and empowers its members and the industry at large. The Institute's mission: To foster best practices and a deeper understanding of all marketing efforts and touch-points that influence and culminate in purchase decisions at retail.
